Visually clear at a small size (120 pixel width) [This does not mean upload the small image, this means upload the source image or full size cutout but test prior.]
If including text, should be properly sized to be readable
"Evergreen" and not something that will be irrelevant after the next news cycle
Formatted in PNG, GIF, or SVG to make our file optimization cycles easier. If svg initially, send svg in a seperately hosted link to WhyEssEff. Same with gif, as we render them as mp4 IIRC.
Have proposed title as the title of the post, nothing more, nothing less.
Post body should include a suggested category and keywords.
Seriously though, how do we not have this? I discovered the origin of "please clap" very recently and it seems impossible that we don't have it considering