What Audiences Loved in 2025: How Audience Demand Became the Industry’s Most Reliable Signal

Having posted Flix Patrol’s show specific ranking charts, I thought to look to see if Parrot Analytics has anything of interest available for public view.

What I found is their 2025 analysis of trends is now publicly accessible.

It tells a story of how the United States entertainment media production no longer dominates globally the way it did not long ago. Streamers that assume they can just make things to target the US market, and then free ride with revenues globally, don’t seem to be the ones to succeed in future. (Looking at you former Paramount owners and senior executives.)

The report’s top bullets:

Across TV, movie, and talent, 2025 reinforced several strategic realities:

• Audience demand is a leading indicator of value, not a retrospective metric.
• Global travelability increasingly determines upside, even for regionally rooted IP.
• Sustained engagement matters more than launch spikes for long-term economics.
• Fandom behavior has become a structural driver of performance, not a side effect.

Parrot Analytics is incorporated in the UK, and relies on diverse metrics beyond viewer minutes to construct estimates for the demand for a show or movie. They argue that this is a more effective tool for planning and marketing screen content than just past viewership but they certainly incorporate actual viewership numbers and demographics in their analysis.