Amazon’s Ring cancels Flock partnership amid Super Bowl ad backlash

Amazon’s Ring has terminated its partnership with police tech company Flock Safety.
The partnership came under scrutiny after the Amazon doorbell company ran an ad during the Super Bowl that touted a “Search Party” feature that uses AI to help locate lost pets.
Ring’s decision to cancel its partnership with Flock comes as tech companies face growing pressure to reexamine their work with federal agencies.