Kellogg's Raisin Bran launches its "Will Shat here" Super Bowl 2026 advertisement

Ok, I appreciate that Bill Shatner has seemingly no personal shame when it comes to blatant vulgarity in salesmanship.

It also seems clear that Paramount’s new owners seem to have no bounds on the pop culture limits they will assail go get higher profile.

But nothing prepared me for the new *”Will Shat here”* Super Bowl ad campaigns for *Raisin Bran* ! 🥹

And certain crusty and reactionary Star Trek fans are worried about Starfleet Academy damaging the professionalism and dignity of the franchise. !🤦🏼‍♀️🤣