TikToks, Shorts, and Reels Are Melting Your Attention Span, Study Finds
TikToks, Shorts, and Reels Are Melting Your Attention Span, Study Finds
TikToks, Shorts, and Reels Are Melting Your Attention Span, Study Finds
It turns out "brain rot" isn't just a cute little term to describe the current state of the internet. This stuff really is bad for you.
Participants were given a task, interrupted with either TikTok, Twitter, or YouTube, and then asked to return to the original goal. TikTok came out on top as the true destroyer of memory, leaving behind a trail of people staring blankly as they racked their brains trying to remember what they were just about to do.
After using TikTok, participants’ performance cratered. Their accuracy dropped so sharply that they were only slightly better than random guessing. Twitter and YouTube, by contrast, showed no measurable impact on whether people remembered what they were supposed to do.