You could start with going through all the comments on various forums (not just Lemmy) where people have written about user experience (UX) problems and place those issues in a quadrant (easy or difficult to implement vs major or minor impact on the UX). The immediate priority is of course those that are easy to implement with major impact on the UX, meanwhile also picking up some of those with lesser impact on the UX. In a second step you select two-three issues that are major but more difficult to implement. I noted today an article in The Guardian on how Reddit is strongly growing in the UK. So there is a sense of urgency.
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Here are a few (recommended) reactions on the site of the FT itself (I could add all of them but there is no way to add a pdf here):