Sadly the alternative is accelerating everything bad. So it's up to those of us awake to the issue to do whatever we can.
I guess I just don't think the only alternative is "ethical consumerism" and I don't think that will it ever create any significant change given how difficult it is to do well (if such a thing is even possible) and how few people realistically will ever engage with it to begin with. There are lots of methods of resistance, many of which have been shown to create real systemic change in the past and in my opinion are far more worth your time money and effort, including:
- Participating in boycotts that are well-organized with specific actionable demands
- Labor movements/union power
- Donating to political orgs fighting for systemic change
- Voting for direct democratic initiatives that push policy forward
- Moving from for profit solutions to community built ones, buy nothing groups, mutual aid, etc.
Maybe we will just have to agree to disagree
This is a good point, it certainly seems to impact branding/how companies choose to present themselves.