Sara Lee Crumbles as company heads to voluntary administration (headliner writers must've waited their whole career for that pun)

www.smh.com.au Cheesecake maker Sara Lee crumbles, goes up for sale

The 52-year-old dessert manufacturer has appointed voluntary administrators who are seeking a new buyer of the business.

Aussie dessert makers Sara Lee have filed for voluntary administration as they seek a new buyer for the company and are currently undergoing restructuring so their staff don't lose their jobs.

8 comments

Is this the end of the business?
Not nessa Sara Lee.
- Here you go...+1

I've always liked a Sara Lee cheesecake but Sara Lee faces stiff competition at the budget end of the frozen dessert market and the much expanded availability of higher quality offerings. Australia's dessert tastes are also changing. I expect Sara Lee will follow the likes of Arnotts and other such formerly beloved supermarket snack brands.
- i feel like their non dessert breads are probably a bigger part of their business, especially with b2b customers. I bet they have a lot of restaurant contracts and stuff.

damn they are made local to me. real shame to see
- I reckon the factory will be sold... Maybe the Mars family is looking for an expansion spot? The outlet has been its own weird conglomeration of stuff for quite a while too...

Sara Lee no longer a piece of cake to keep profitable.
Sara Lee bites off more than it can chew.
Voluntary administrators brought in to divide the Sara Lee pie.
The crust of the matter: Sara Lee in voluntary administration.
- Boooooo, booooooo!

8 comments