TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor
TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor
www.cnbc.com
Burger King's moldy Whopper ad is dividing marketing experts
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves...
TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)